Launched on December 11th, National Breakup Day, Kleenex helps consumers heal with a new activation on Amazon. Introducing “KleenEx, The Break Up Calculator”, a digital tool that uses data points from a relationship to help consumers learn when they’ll be ready to move on from heartbreak.

KLEEN-EX, THE BREAKUP CALCULATOR

Online Activation

DIGITAL CAMPAIGN

Kleenex and Amazon partnered for “KleenEX: The Breakup Calculator,” an online activation meant to help newly single individuals move on from their exes. Timed to launch on International Breakup Day (Dec. 11), consumers can visit KleenexBreakup.com to share the details of their split to receive a custom breakup timeline, Kleenex product recommendations and Amazon “ex-tras” like songs and movie recommendations.

Managed and coordinated all aspects of production including sourcing talent, bidding of creative boards/layouts, developing schedules for animation, post and audio.

Animation: Asteroide.tv

Music: Agosto Music & Soundcraft