NAME THIS OREO

DIGITAL CAMPAIGN, OUT-OF-HOME AND RETAIL

Name this Oreo is a mobile audio experience where fans use a simple language code to name OREO cookie combinations and unlock exclusive rewards. This activation was rolled out globally across social media, OOH, and retail partnerships.

 Fans simply visit NameThisOREO.com, where they’re tasked with reading the OREO combinations aloud using their phone’s microphone. The catch? They must get it right before the timer runs out to show off their OREO skills and win exclusive offers!  

Managed and coordinated all aspects of production including sourcing talent, bidding of creative boards/layouts, developing schedules for animation, post and audio.

Animation: Believe.tv

Audio: Sonido Antro